How to Increase CPC in Google Adsense - CPC AdSense

 Before we discuss the best ways to increase CPC AdSense, let's first define the term CPC or 'Cost Per Click'. If you use Google AdSense on your web pages, you will know that these are ads from the Google AdWords advertising program. Advertisers using AdWords pay Google for each click made on their ads.

How to Increase CPC in Google Adsense


Increase CPC in Google Adsense

When you place AdSense blocks on your web pages and blogs, you get a percentage of what advertisers pay Google. Currently, this represents 68% of the bid price for this ad. So if someone pays Google $2 for each click on a specific ad for a particular keyword, you get $1.36 every time your visitor clicks on that ad if Google places it on your page.

What you have to do is do your best to maximize the cost-per-click (CPC) price so that ads on web pages and blog posts earn you the most money every time a visitor clicks on them. This includes getting Google to place the highest possible value on the ads on your pages. You cannot determine CPC for published ads on your own - Google decides this based on several aspects of the web page/blog page/blog post.

There are two factors in common here: CPC and CTR (click-through rate) - the latter is the percentage of visitors who actually click on an ad instead of just reading the page's content and ignoring the ads. A high CTR is often better than a high CPC.

Thus, if you get a 2% CTR with $0.75 CPC ads (2 visitors per 100 ad clicks), that's better than a 1% CTR with $1.20 CPC ads. Previously, every 1,000 visits would make you $10.20 (68% of $15) while with the latter you would make only $8.16. So CTR matters, not just earnings per click. It's the number of clicks that often make your money, not always the cost per click.

These are just examples, and your income per 1000 visitors will depend on how relevant the AdSense ads are to your visitors and the placement of the ads on your site. There's also a lot you can do to improve your CTR, but let's focus first on how to attract the best paying ads: the ones with the highest CPC.

Tips to Increase CPC in Google Adsense

Get quality traffic from search engines to raise CPC

How to increase AdSense CPC. Many leave it to the end or not even mention it at all. I see that if your visitors don't focus properly on your niche, they won't click on ads related to it. You must ensure that your traffic is looking for what you are advertising.

Many people use AdSense on their sites assuming that Google will provide relevant ads. As you will soon learn, this is true. However, while you may mistakenly believe that your CPC will not change due to a failure to achieve this relevance to your page, your CTR will certainly change. Few will click on an ad that is not related to the keyword or phrase they used to reach your site.

Google uses many metrics when determining which web pages get the highest paying clicks, and one of those metrics is almost certain to be the click-through rate of the ads you serve. The higher the CTR for a URL, the higher the CPC you are likely to get when your AdSense ads are refreshed on that page's URL.

Google's AdSense customers are the advertisers, and the company will do everything they can to make sure those advertisers who pay get good value for money - or a good click conversion rate. If you don't attract visitors to a webpage or blog post with a strong interest in the topic of the page or post, your CTR may be low. Read our post to increase your blog traffic.

Not only that, but some of these visitors may click on ads just to see what they are - with no intention of buying. Google's Google Terms of Service are very strict with AdSense, and you may find that your account is canceled for life if you get too many clicks on your site that never leads to a sale.

It is very important for your web page to be relevant to a particular keyword to receive ads targeting that keyword, and it is also important for your visitors to have a strong enough interest in that topic so that they can click on the ad with a serious look to buy a product.

Otherwise, Google has its own way of analyzing your site's performance, and you may experience a drop in high-cost-per-click ads on your pages. So make sure that the visits to your blog or website follow direct links or ads promoting your specific niche.

2 Find high-click keywords used by advertisers

The second tip on how to increase AdSense CPC is just as important. You should research your niche for the highest paying keywords. The way AdWords works is that advertisers bid on keywords. The more they pay per click for a particular keyword, the higher their ad in Google SERPS will be. Prestige irrelevant - Relevancy is what each advertiser is willing to submit for the number one position or even the #1 position of their ad on Google SERPS for that keyword.

Target the words you get and link to on your site:

As mentioned earlier, you cannot choose which AdWords ads to appear in your AdSense blocks. Google decides this according to how relevant your page is to the keyword. You may get ads that appear on page #1 of the SERPS or on page 20. Obviously, advertising on page #1 costs much more per click than that on page 20 - so your 68% share is bigger too.

Choose keywords:

This means that you should also know what keywords you should use for pages containing AdSense and the semantics you use on the page. Google uses an algorithm very similar to its LSI algorithm to determine the meaning of your page. The ads he places on that page or blog post will be associated with Google's algorithm display of the content of that page. If you want to target expensive keywords, select one and design the entire page around it.

AdSense SEO Basics:

The title tag and meta description must include the target keyword, as with at least one H1 header and H2 header. The vocabulary you use in your page content must be intrinsically related to the target keyword, and it must have the "alt" attributes of your image. With regards to AdSense, classic SEO techniques definitely help to ensure that you get the highest CPC ads included on the page.

Do your research, and select the keywords targeted by the highest paying ads - highest AdSense CPC. Optimize your web pages or blog posts for these keywords if you want to get the highest CPC ads for them. However, the content of the entire domain is also important.

3 The niche or domain of your site is very important in raising the cost of clicking

Google is not stupid and will take the whole subject matter of the field into account. You cannot publish pages on a variety of topics and expect to receive relevant advertisements in all of them. Google will consider your site's entire authority and suitability for the highest paying keywords. An authority site may be rewarded with higher priced keywords because Google takes care of its advertisers.

If your site is not viewed as focused on a particular keyword, you may be awarded the lowest priced keywords - based on the content of that one page rather than the overall authority of your website or blog regarding the main target keyword.

So be realistic with your AdSense income expectations, because Google will not give you the highest CPC ads unless you are sure that your blog will provide their customers with a good service that will attract quality clicks from visitors who are really interested in the product or service they are advertising. One way to convince Google to increase your average CPC is to convince its algorithms that your domain is an authority over the specific keyword you are targeting.

4. Ad position coordinate with content length

You are allowed as many AdSense blocks as you want on your page. However, don't add too many ad units unless the content or blog posts are long enough to justify it. Consider what you read above: Google divides ads according to your content!

If your content is not enough to give the Google algorithm enough information to block your ad, you may find your page contains irrelevant ads and even some generic ads! These are generic ads that are irrelevant to your niche, and will lower your average CPC significantly. Many people get better results with just one or two ad groups on short content pages, because all the ads will focus more on their topic and a higher average CPC if two or more blocks are posted.

5. Analyzing and positioning your ad is important in increasing your cost-per-click (CPC)

You can place ads right at the top of your page, in the middle, or at the bottom of your page as a footer on every page or anywhere else you want. Google usually offers you the highest paying ads which they are willing to give you in the first slot loaded. Are you aware of the loading order of each item on your blog or website page? If not, check the source code (Ctrl + U) or worry about the theme developer.

The first AdSense block that appears in the source file will be the first block that Google finds. Typically this block is given higher CPC ads, with lower CPC ads provided in those blocks that load later.

Test different number of AdSense ads

It would be helpful to do split testing to create the best approach to increasing your AdSense CPC. Run a few days with just one ad block and a few days with two. Theoretically, your CPC should be better with your CPC only because that should be full of higher paying ads. Other split tests:

Optimizing AdSense CTR for higher income online

We have indicated that your AdSense click-through rate (CTR) is the percentage of visitors to your page who click on an AdSense ad. So, if you have 20,000 visitors every month, and you get 40 clicks on your AdSense ads, your CTR is 0.2% If you get 500 clicks on your ads, your CTR is 2.5%. Regardless of CPC, you want your CTR to be as high as possible.

We provided some income examples at the beginning of this blog post, and here are some more. If the average CPC that Google pays you is 40 cents, the above examples will give you a monthly income of $16 and $200. If you can increase your CPC to 80 cents, you will earn from $32 to $400 per month. The higher the CTR the better for you - you have more control over this with ad placement than you have over your CPC!

Some people earn thousands each month using AdSense on multiple sites. However, even with one blog, you have no reason not to maximize your income using some basic common sense: place your AdSense ads in those areas of your website or blog where people tend to spend the most time.



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