New iPhone 12 Exclusive Reveals Apple Price Decisions

New iPhone 12 Series

Apple is showing off the iPhone 12 and iPhone 12 Pro, new over-ear headphones rumored to be called AirPods Studio, tile-like AirTags, and maybe even a new, smaller version of the HomePodiPhone 12

Following reports that Apple would significantly increase iPhone 12 prices, prolific tipster Apple Rumors has revealed a full breakdown of prices for each model and they make for very good reading. Unless, that is, you are a rival smartphone maker

New iPhone 12 Series Prices

  • iPhone 12 mini (5.4-inch) - 64GB ($649), 128GB ($699), 256GB ($799
  • iPhone 12 (6.1-inch) - 64GB ($749), 128GB ($799), 256GB ($899
  • iPhone 12 Pro (6.1-inch) - 128GB ($999), 256GB ($1099), 512GB ($1299
  • iPhone 12 Pro Max (6.7-inch) - 128GB ($1099), 256GB ($1199), 512GB ($1399

First, the all-new iPhone 12 mini will cost $50 less at each price point than the iPhone 11, while the iPhone 12 will cost $50 more. Second, the iPhone 12 Pro models will cost $50 less than their predecessors for the top two capacities while their entry level storage capacity will be doubled

This all adds up to remarkable value. Yes, these are still expensive phones but they will all add expensive 5G modems, which have caused rivals to drastically increase prices. For example, the Galaxy Note 20 Ultra and S20 Ultra start from $1,299 and $1,399 respectively. So, if correct, Apple’s new pricing is going to shakeup the smartphone industry at multiple price points

Of course, it’s not all good news. Apple is making some significant compromises to hit these price points. These include reduced battery capacities, low refresh rate displays and the removal of both EarPods and a wall charger from the box. The latter two will (understandably) be marketed as having environmental benefits, but the decision may still frustrate potential customers

Yes, there are upsides too, such as their new edgy designs, class leading A14 chip and the clever new LiDAR camera on (at least one) Pro model. But, in this of all years, money talks and parting with less of it than for rival brands will inevitably be the biggest takeaway from the iPhone 12 launch. And thankfully, we now know that is only days away

The article has been updated with the help of this wonderful video

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