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Ford unveils 2021 F-150 different design, strong performance

Introducing the all-new Ford F-150

The redesigned 2021 Ford F-150, America's best-selling pickup truck in history, made its public debut Thursday evening during an online prerecorded celebration hosted by actor Denis Leary at the Willow Run plant and streamed on YouTube, Facebook and Twitter

Ford unveils 2021 F-150 different design, strong performance
2021 Ford F-150

"There's nothing more all-American than a truck that helps you get the job done," Leary said during opening remarks. "The best just got even better when America needs it most"


(Left) Todd Eckert, Ford Motor Co. truck group marketing manager, and Denis Leary, actor, philanthropist and F-150 reveal host, beside the all-new F-150 King Ranch in Antimatter Blue at the official reveal on June 25, 2020.Photo: Ford Motor Company

Consumers will see the popular vehicle in showrooms later this year. It is the first complete redesign of the F-150 since the 2015 model year

"We've been helping make America go for 117 years, and we're not going to stop now," said Jim Farley, Ford chief operating officer, who opened the pre-reveal message

And CEO Jim Hackett added, "We're ready to help America tackle big challenges"

Ford engineers describe the new F-150 as the toughest, most productive and most powerful pickup in its class — designed with its millions of loyal consumers at the center


"Ford took very few risks with this truck, changed very little. They tuned it," said Eric Noble, one of the world's top automotive design consultants. "They didn't need to take big risks"


He compared the F-150 interior to a luxurious Bentley Mulsanne that starts at $310,000

When you're the top-selling pickup truck since the beginning of time, no one demands big change, said Noble, president of The CarLab in Orange County, California. And this latest redesign feels like polishing a diamond

The F-150 and its F-Series siblings make up about one of every 16 vehicles sitting in a work or home driveway in the U.S., according to a Boston Consulting Group analysis in 2020

“The Ford F-150 is as significant to Ford and America today as the Model-T was in its time," said market analyst Jon Gabrielsen


Ford knew F-150 owners counted on their pickups for camping and hauling boats and horses, not to mention construction and every other trade imaginable

"It's really about customers who keep America moving," Jackie DiMarco, director of Ford truck strategy, told the Free Press. "The truck team really stepped back and got very deep with the customers. We really spent a lot of time learning how they use their trucks, learning some of the pain points they have … that they find work-arounds. We've been able to incorporate so many of those learnings into this truck